मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
Algorithm & the idea
Financial Express Pune
|May 26, 2025
CREATIVE GUNS ARE BUSY FIGHTING THE ADAPTATION CHALLENGE
Last week, DermiCool released its latest summer campaign, which was created entirely using artificial intelligence (AI) in partnership with Wondrlab, The TopScout, and Crushed Studios, building on the brand's previous 'Garmi ki Pakad' success.
Around the same time, Tata Gluco+ also released its first thematic film during IPL, crafted completely by Rediffusion AI Design Studios under the "Piyo Goodness, Karo Greatness" banner.
Keya Foods launched four AI-generated cricket-meets-cuisine films for the IPL season, using AI for both visuals and voiceovers.
These fully AI-generated campaigns, released within days of each other, signal a turning point: generative AI is no longer a toy; it's a tool of the trade. According to The Business Research Company, the global generative AI advertising market is valued at $3.3 billion in 2025 and is projected to grow to $8.1 billion by 2029, clocking a CAGR of 24.4%.
यह कहानी Financial Express Pune के May 26, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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