استمتع بـUnlimited مع Magzter GOLD
احصل على وصول غير محدود إلى أكثر من 9000 مجلة وصحيفة وقصة مميزة مقابل
Algorithm & the idea
May 26, 2025
|Financial Express Pune
CREATIVE GUNS ARE BUSY FIGHTING THE ADAPTATION CHALLENGE
Last week, DermiCool released its latest summer campaign, which was created entirely using artificial intelligence (AI) in partnership with Wondrlab, The TopScout, and Crushed Studios, building on the brand's previous 'Garmi ki Pakad' success.
Around the same time, Tata Gluco+ also released its first thematic film during IPL, crafted completely by Rediffusion AI Design Studios under the "Piyo Goodness, Karo Greatness" banner.
Keya Foods launched four AI-generated cricket-meets-cuisine films for the IPL season, using AI for both visuals and voiceovers.
These fully AI-generated campaigns, released within days of each other, signal a turning point: generative AI is no longer a toy; it's a tool of the trade. According to The Business Research Company, the global generative AI advertising market is valued at $3.3 billion in 2025 and is projected to grow to $8.1 billion by 2029, clocking a CAGR of 24.4%.
هذه القصة من طبعة May 26, 2025 من Financial Express Pune.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Financial Express Pune
Financial Express Pune
How winter pushes every car to its limits
BE IT ICE CARS OR EVS, THE SEASON CAN BE TOUGH
2 mins
December 20, 2025
Financial Express Pune
'Capacity limit costs Mumbai the hub race'
Adani Airport Holdings (AAHL) has laid down the expansion plans for its airport business, but for Jeet Adani, director airports, the larger strategic context is Mumbai's missed opportunity to become India's primary global aviation hub.
2 mins
December 20, 2025
Financial Express Pune
Crude import bill declines 11%
BARREL BENEFIT
1 min
December 20, 2025
Financial Express Pune
China to allow export of rare earths for civilian use
CHINA ON FRIDAY said it will approve export of its rare-earth metals for civilian use, amid India's persistent calls for Beijing to lift curbs and resume the export of precious metals needed to manufacture a host of modern products.
1 min
December 20, 2025
Financial Express Pune
Delhi govt schools choke, private ones turn to air filters
IN THE NURSERY section of an elite South Delhi school this week, the head of Junior School conferred urgently with a class teacher whose students had left the room for a few minutes at the change of periods.
2 mins
December 20, 2025
Financial Express Pune
Yen weakens across board after BOJ delivers rate hike
CENTRAL BANK SAYS IT WILL KEEP RAISING RATES IF FORECASTS MATERIALISE
1 min
December 20, 2025
Financial Express Pune
Funds for rural roads scheme see gross underutilisation
STATES’ SPENDING CAPACITY LIMITED
2 mins
December 20, 2025
Financial Express Pune
Real interest rates need to be lower: RBI guv
RESERVE BANK OF India (RBI) Governor Sanjay Malhotra believes real interest ratesboth headline and core-need to be lower, given the benign inflation outlook, minutes of the Monetary Policy Committee (MPC) meeting released on Friday showed.
1 min
December 20, 2025
Financial Express Pune
Europe agrees to lend 90 bn euros to Ukraine
UKRAINE THANKED THE EU for deciding to provide it with 90 billion euros ($105.46 billion) of support over the next two years-even if the bloc failed to agree on an ambitious plan to finance it using frozen Russian assets.
1 min
December 20, 2025
Financial Express Pune
TikTok signs deals with investors to avoid US ban
TIKTOK'S CHINESE OWNER, ByteDance, on Thursday signed binding agreements to hand control of the short video app's US operations to a group of investors, including Oracle, in a big step toward avoiding a US ban and ending years of uncertainty.
1 min
December 20, 2025
Listen
Translate
Change font size