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Bacolod's Merzci markets its way to nationwide success
Business World Philippines
|November 05, 2025
MERZCI, a household name in Bacolod City's pasalubong (souvenir) food scene, credits its nationwide success to a relentless marketing push that transformed it from a small bakery into a multi-branch enterprise.
Founded in 1995 by Jonathan Manuel T. Lo, a marketing specialist turned entrepreneur, Merzci has grown from a single stall in Bacolod's Libertad Market into a 73-branch brand recognized across the Philippines.
Its signature product, piaya — a local flatbread filled with muscovado — remains a bestseller, with daily production reaching 150,000 pieces thanks to heavy investments in automation.
यह कहानी Business World Philippines के November 05, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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