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Bacolod's Merzci markets its way to nationwide success
Business World Philippines
|November 05, 2025
MERZCI, a household name in Bacolod City's pasalubong (souvenir) food scene, credits its nationwide success to a relentless marketing push that transformed it from a small bakery into a multi-branch enterprise.
Founded in 1995 by Jonathan Manuel T. Lo, a marketing specialist turned entrepreneur, Merzci has grown from a single stall in Bacolod's Libertad Market into a 73-branch brand recognized across the Philippines.
Its signature product, piaya — a local flatbread filled with muscovado — remains a bestseller, with daily production reaching 150,000 pieces thanks to heavy investments in automation.
Cette histoire est tirée de l'édition November 05, 2025 de Business World Philippines.
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