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Ad rates for India-NZ final match soar 40%

Business Standard

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March 08, 2025

The television advertisement rates for the International Cricket Council (ICC) Champions Trophy 2025 match—to be held on Sunday—surged 40 per cent after India qualified for the finals.

- ROSHNI SHEKHAR

This spike in ad rates for television (TV), connected TV (CTV), and digital platforms came after India beat Australia in the semi-finals.

As always, India's qualification to the final stages drastically alters all linear equations of demand and pricing, according to Trishul Bhumkar, managing partner, Zenith India, a part of Publicis Media India.

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