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Ad rates for India-NZ final match soar 40%
Business Standard
|March 08, 2025
The television advertisement rates for the International Cricket Council (ICC) Champions Trophy 2025 match—to be held on Sunday—surged 40 per cent after India qualified for the finals.
This spike in ad rates for television (TV), connected TV (CTV), and digital platforms came after India beat Australia in the semi-finals.
As always, India's qualification to the final stages drastically alters all linear equations of demand and pricing, according to Trishul Bhumkar, managing partner, Zenith India, a part of Publicis Media India.
Diese Geschichte stammt aus der March 08, 2025-Ausgabe von Business Standard.
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