Why Aspiring Marketers Must Embrace Marketing Sustainability Practices?

A Snapshot of the Global Rising Trend

- Dr Deepa Guleria

This article by Dr Deepa Guleria sheds light on the significance of sustainable marketing. The author opines, explains, and confirms how businesses in the today's world are committing themselves to sustainable marketing with the aim of realizing environmental amelioration.

The earth has been facing an environmental crisis for many years now. Climate change, loss of biodiversity, deforestation, water scarcity, pollution, soil degradation, and ocean acidification are just some of the burning issues. While various entities are collectively responsible for our planet's plight, businesses and consumers are the major contributors.

Even though things look grim, all is not lost. More and more consumers are becoming aware of sustainability practices and taking active steps towards altering their buying habits to reduce their environmental impact. They are trying to associate with transparent and honest brands about their sustainability efforts and exhibit a responsible attitude ensuring positive change.