THE WHISKY RENAISSANCE

The whisky market is changing and 2025 promises to be a pivotal year, especially for India, clearing the way for the country's emergence as a global powerhouse.

- Sandeep Arora

The bar is set, and high for the Indian spirits market, which is all set to make its mark—both in scale and growth potential—and is positioned among the most promising global spirits markets. The evolving trends shaping the global markets in 2025 and beyond focus on heritage, authenticity, and innovation. This year is all set to be a pivotal one for Indian whisky, which prides itself on a blend of innovation and tradition. The country’s expansive market, coupled with increasing disposable incomes and changing social attitudes, is driving demand for both affordable and premium spirits, making India an attractive market for both domestic and international brands.

While global trends such as sustainability, the shift towards premium products, and innovation are influencing the future of whisky, they are also underscoring India’s growing impact, which boasts a proliferation of artisanal distilleries and high-end investments. These observations represent a dynamic market energised by an expanding base of passionate consumers and forward-thinking producers.

India’s whisky movement is not merely a local narrative; it is a worldwide trend. Distilleries such as Amrut, Paul John, and Rampur are not only taking on established names but also establishing a unique presence that competes with Scotch and Japanese whiskies on the international stage.

The Premium Whisky Phenomenon

Consumers are beginning to perceive whisky as an essential element of refined sophistication rather than merely a rare indulgence. With access to curated collections, limited editions, and exclusive tastings, it’s no wonder that prospective buyers are prioritising quality over volume.