THE NOW GENERATION

Tatler does a deep dive into how Gen Zers are transforming society through authenticity, mindful decision-making and purpose

- Jessica Zapata and Angela Nicole Guiral

Today’s youth are truly transforming our world with their bold and thoughtful approaches, embracing emotional openness and sustainable living. Generation Z, those born between 1997 and 2010, is reshaping how we view work, rest, relationships and self-care. The trends that emerged during the Covid-19 pandemic showcase their commitment to mental health, wellness, purposeful careers, online self-expression and environmental sustainability.

We explored the defining trends, behaviours and beliefs that shape the worldview of Gen Zers—a generation determined to live with intention, authenticity and impact, even amid the complexities of modern life.

THE NEW DIGITAL INTIMACY

Many of the trends in Generation Z stemmed from the pandemic, when everyone was forced to stay indoors. Because physical interaction wasn’t allowed, more time was spent on their phones and on how to better express themselves through social media. The concept of “dump accounts” was introduced, wherein both followers and following are the same number, keeping only the real ones in the loop of their lives. Dump accounts typically consist of carousel posts featuring seemingly messy or real photos, but these are carefully selected. Some post monthly recaps or updates on their dump accounts, while others post whenever they feel like it. It is also in dump accounts where young people share deeply about their lives, thoughts and opinions.

There are also other small and selective circles that Gen Zers often use. Some include Discord channels, Telegram or Instagram group chats. They’re a generation that knows where to be raw and with whom they can be sincere, not just in person, but also digitally.

SOULFUL ESCAPISM