EVERYTHING'S GONE GREEN

A new breed of eco-friendly running shoe is hitting the streets. We take a look at the main contenders

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When it comes to sustainability, the running shoe industry has not always been at the front of the queue. Brands have had some green innovations but they have often been lone wolves against a sea of consumerism. But that is starting to change. Big brands like Brooks and On Running have made sustainability part of their agenda and a number of new brands have entered the marketplace with a promise to reduce waste, conserve resources and minimise the carbon footprint of the production process.

What makes a shoe 'sustainable'?

Recycled materials: many brands are now using polyester made from recycled plastics. More than a decade ago, Brooks unveiled a shoe called the Green Silence. It was lightyears ahead of its time, using a heel counter made from recycled CDs and an upper made from recycled plastic bottles. It was a very minimal shoe and, sadly, only stayed in line for a couple of years. But the new breed of eco-friendly shoes look to have longevity built into their DNA.

Environmental impact: this includes reducing carbon emissions, responsible use of chemicals and water, or use of biodegradable elements, which will activate when the item is discarded. It also includes brands that work with local charities to support communities and ensure fair working practices throughout the supply chain.

Bio-based materials: using renewable resources, like plant-based materials, while maintaining an excellent level of cushioning and support is still challenging, but brands are forging ahead and we are already seeing some impressive results. 'Step-in feel' is still critical: consumers do not want to compromise on comfort just for the sake of being seen to be green.

Hylo Impact

£150, hyloathletics.​com