The BEAUTY of BUSINESS

Ever considered taking the leap into the beauty industry? Two successful entrepreneurs reflect on the business and the lessons they've learntBE

- SALLY HUNWICK

AT LONGEVITY LOUNGE ESTHETICS, everything centres on integrity, evidence-based practice and truly individualised care. I'm meticulous about investing only in clinically proven technology - from fractional CO2 resurfacing, IPL to radio frequency as the foundation for overall skin clarity, alongside advanced modalities, removal of solar keratosis, thread vein and skin tag removal. Acne scars, childhood scars, surgical scars, active acne and rosacea are some of my other specialties.

AS FAR AS MY CLIENTELE BASE goes, they want subtle yet profound change, essentially the confidence to leave the house without makeup. We focus on the face, neck and chest area but we're not limited to those areas - we can treat the whole body.

TECHNOLOGICAL ADVANCES HAVE TRANSFORMED the industry, especially the ability to treat deeply and safely with modalities like fractional CO2 laser resurfacing. Today, we have fractional CO2 in clinic, which is very tolerable once numbing cream has been applied; we also have ice-cold air blower which reduces the sting. This is a game-changer as we can offer lighter treatments with less downtime.

I'M KNOWN AS THE “CLEAN UP WOMAN”. We do a lot of wedding prep and even divorce glow ups. We also take care of year-round rejuvenation, tattoo removal, plumping, clearing and toning. I can wipe at least five years of stress off the skin in a few visits. Mothers of the bride and wedding prep should start at least 3-6 months prior to the big day.