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HOW TO BEA WOMAN NOW

Marie Claire Australia

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September 2025

Should you lean in or out, be a girl boss or tradwife, seek freedom or control? Kathryn Madden explores the landscape of feminism, and what it means to be a woman in 2025

HOW TO BEA WOMAN NOW

What do you think of the state of feminism today?” It was a question I threw out to 10 prominent Australian women while researching this piece, keen to glean their insights on how the women's movement was progressing and regressing. I wanted to hear their thoughts on tradwives and femcels, on spicy Sabrina Carpenter album covers and dystopian abortion bans, but I received few replies. The silence in my inbox was deafening. Which was surprising, because these were the kinds of women – activists, authors and social commentators – usually eager to share their big opinions. Perhaps, I resolved, it was a reflection of the load women are carrying in 2025, of their 720 unread emails, circus-worthy juggling performances and limited bandwidth to dive into another debate. Had I posed the same question a decade ago, I'm confident I would have been inundated with responses. Back then, feminism was the word on everybody's lips. Nigerian novelist Chimamanda Ngozi Adichie's TED talk "We Should All Be Feminists" had been watched by millions, its message of inclusion so powerful that every 16-year-old in Sweden was given a copy of her book of the same name. Beyoncé sampled the rousing speech on her track "Flawless" and performed it at the VMAs in front of a giant, lit-up FEMINIST sign. "The next time a man asks me what Beyoncé has done for feminism, I will sit him in a chair and make him watch this performance for 24 hours," was the overriding consensus on Twitter, back before Elon Musk turned the platform into a misogynistic cesspit. Christian Dior would soon name Maria Grazia Chiuri as creative director, the first woman to helm the fashion house, and send slogan T-shirts down the runway declaring "The Future is Female". Corporate capitalism leaned in too, as per Facebook COO Sheryl Sandberg's directive to women to crack their own glass ceilings, while Nasty Gal founder Sophia Amoruso ushered in #girlboss culture and the millennial-pink-tinted promise of female ambition. Feminis

Marie Claire Australia

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Marie Claire Australia

Marie Claire Australia

LOUDER THAN LIKES

A marie claire cover veteran, Celeste Barber was an easy choice to star on our 30th anniversary issue. Here, the celebrity satirist turned A-lister in her own right recreates iconic fashion moments – and then calls her friend Cindy Crawford to tell her all about it

time to read

11 mins

September 2025

Marie Claire Australia

Marie Claire Australia

WHAT WILL BEAUTY LOOK LIKE IN 2055?

Inside the skin tech, science and systems shaping the next 30 years

time to read

4 mins

September 2025

Marie Claire Australia

Marie Claire Australia

HOW TO BEA WOMAN NOW

Should you lean in or out, be a girl boss or tradwife, seek freedom or control? Kathryn Madden explores the landscape of feminism, and what it means to be a woman in 2025

time to read

7 mins

September 2025

Marie Claire Australia

Marie Claire Australia

DISPATCHES FROM THE fashion cupboard

marie claire's fashion director, Naomi Smith, has spent more than 30 years working on each of Australia's leading glossy magazines, but there's one title she always comes home to. (No prizes for guessing.) Here, she shares the best, wildest and weirdest moments from her career

time to read

9 mins

September 2025

Marie Claire Australia

Marie Claire Australia

LIPSTICK LESSONS

From a brush with fame that changed her life to a diagnosis of ADHD, Rae Morris' career has been a wild, beautiful ride. Here, she charts her 30 years as one of Australia's most iconic and inspirational makeup artists

time to read

4 mins

September 2025

Marie Claire Australia

Marie Claire Australia

THE STRENGTH OF SPORT

Quarantined in a Sydney hotel after the Tokyo Olympics in 2021, sports journalist Tracey Holmes was horrified to see the Taliban sweep over Afghanistan. From her makeshift office, she helped coordinate an impressive feat: freeing the country's female athletes. Here, she shares a powerful story of sport, community and freedom

time to read

6 mins

September 2025

Marie Claire Australia

Marie Claire Australia

THEN AND NOW

Fax or Facetime? Hedonism or housing crisis? After-work drinks or after-work side-hustle? Two marie claire staffers share what 30 looks like three decades apart

time to read

9 mins

September 2025

Marie Claire Australia

Marie Claire Australia

THE STATE OF PLAY

From navigating soaring living costs to rethinking motherhood, career longevity and safety, women in Australia are juggling more than ever before. marie claire takes to the streets to find out what it's really like to be a woman in Australia today

time to read

4 mins

September 2025

Marie Claire Australia

Marie Claire Australia

Country Heart

In NSW's Upper Hunter Valley, Adelaide Bragg’s childhood home is the origin story to the interior designer's distinctly Australian aesthetic

time to read

3 mins

September 2025

Marie Claire Australia

Marie Claire Australia

Body beautiful

The body-positivity movement was full of hope and inclusion, and for a while there it seemed like change really had been made. But, as photographer Lydia Hudgens says, it's now completely stalled. Her new book, Plus, is a colourful celebration of every curve

time to read

2 mins

September 2025

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