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Shanghai Rising - An international fashion presence and an appreciation for the city's own talent are powering a renaissance in China's largest city.

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October 2024

A year ago, Louis Vuitton wrapped the giant warehouse space housing Fotografiska Shanghai in electric blue. The occasion? "Nóng Hó, Shanghai" (Shanghainese for "Hello, Shanghai"), a four-week cultural festival of book clubs, architecture tours, and live music to promote the maison's City Guide Series. "Everything was built in 48 hours, whereas in London that would've taken weeks," says Shem Jacobs, a recent transplant to Shanghai and Fotografiska's director of partnerships, Asia. "The efficiency here is really amazing."

- By Todd Plummer

Shanghai Rising - An international fashion presence and an appreciation for the city's own talent are powering a renaissance in China's largest city.

A year ago, Louis Vuitton wrapped the giant warehouse space housing Fotografiska Shanghai in electric blue. The occasion? "Nóng Hó, Shanghai" (Shanghainese for "Hello, Shanghai"), a four-week cultural festival of book clubs, architecture tours, and live music to promote the maison's City Guide Series. "Everything was built in 48 hours, whereas in London that would've taken weeks," says Shem Jacobs, a recent transplant to Shanghai and Fotografiska's director of partnerships, Asia. "The efficiency here is really amazing."

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