Unlock enterprise success through satellite intelligence

Satellite data delivers real-time insights to optimise operations and give businesses a competitive edge in today's dynamic global market

- BY MANOJ CHUGH

One of the most retold stories in India is the prophecy of death that Kansa, Lord Krishna's uncle, received from the skies. Indian mythology is replete with incidents where life-altering and transformational interventions have been delivered from the wild blue yonder.

As a young child, I recollect how awe-struck I was, listening to the legends of booming voices from the sky that could foretell the future. In later years, as I led the Satellite Networks business in India for a major player, I learnt, to my amazement, how Satellite Networks played a pivotal role in delivering voice, data, and video communication from thousands of miles above the Earth's stratosphere.

Today, it is common knowledge that satellite data plays a key role in predicting weather, providing communications to far-flung areas, aiding surveillance, managing disasters, enabling navigation across both land and the seas, and simplifying cartography, among other critical applications.

However, the pertinent question is: How does satellite data support enterprise growth plans? Does it indeed have the ability to help and transform enterprise operations by providing real-time, high-resolution insights that drive strategic planning and execution? With the aid of Artificial Intelligence (Al), can the vast amounts of data collected and transmitted by Low Earth Orbit (LEO), Medium Earth Orbit (MEO), and Geosynchronous Earth Orbit (GEO) satellites optimise supply chains, enhance profitability, reduce risks, and improve decision-making?