कोशिश गोल्ड - मुक्त
Identity, Pride, Legacy
Outlook Business
|July 2025
The soul of Odia Asmita — anchored in language, history, literature, and faith — is being revitalised through festivals, diplomacy, and government action, shaping a vibrant new cultural narrative
The idea of Odia Asmita — Odia identity — has always been deeply embedded in the region's language, culture, and civilisational memory. Yet it rose anew as a potent political emblem in the run-up to the 2024 state and national elections. The Bharatiya Janata Party (BJP) tapped into this sentiment, elevating it to the forefront of its campaign.
Language has long been recognised as the spine of any civilised society. Odisha stands as a testament to this belief. The word Asmita, rooted in Sanskrit, carries multiple connotations: pride, self-respect, identity, and belonging. In the Odia context, it represents something collective — a shared consciousness that extends beyond ego, reflecting the spirit of an entire community.
Historical Echoes of Pride
The collective memory of Odisha is rich with stories from the ancient regions of Kalinga and Utkala — territories that have long shaped its identity. Remarkably, Rabindranath Tagore included Utkal in India's national anthem in 1911, well before Odisha was formally established as a state.
Kalinga’s prominence in trade, arts, and spirituality made it a coveted land, drawing many invasions. Mahapadma Nanda, the Magadhan king, once invaded Kalinga not for land or treasure, but to capture the idol of Kalinga Jina, a revered Jain symbol. In a bold act of spiritual and political reclamation, Kharavela, the Jain ruler, launched a counter-invasion and restored the idol to its rightful place.
Today, it remains enshrined in the Khandagiri caves, a silent guardian of that legacy.
Kharavela's story — marked by military might, religious tolerance, and architectural brilliance — embodies Odia Asmita. Centuries later, Gajapati Ramachandra Deba would echo this spirit, protecting the idol of Lord Jagannath from Mughal incursions and reaffirming Odisha’s cultural resilience.
Spiritual Identity of a People
यह कहानी Outlook Business के July 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
Outlook Business से और कहानियाँ
Outlook Business
'Bolstering Local Supplier Ecosystem Critical for Manufacturing Push'
From de-risking energy shift to AI impact, Shveta Arya, managing director, Cummins India, talks about the five ways the power-systems sector is being reshaped
1 min
March 2026
Outlook Business
Capital Goes Where It Finds Returns. Right Now, That's India
Manisha Girotra, chief executive, Moelis India, tells Ashutosh Mishra why India’s funding story is now structural, not cyclical. Edited excepts
3 mins
March 2026
Outlook Business
Prioritising Rare Earths
Last year, the world received a powerful reminder of how fragile global supply chains can be. When China tightened export restrictions on rare earth elements, the shockwaves hit EVs, defence and renewable energy instantly. It reinforced a new geopolitical reality: the future will be shaped not just by capital, but by access to critical minerals and the ability to build resilient value chains around them.
3 mins
March 2026
Outlook Business
Building an Empire
Long before Zomato became a household name, a young and restless IIT Delhi graduate was dreaming up India's first online food court and hoping to escape the placement rat race
4 mins
March 2026
Outlook Business
INVEST TODAY FOR A SECURE TOMORROW
Policymakers, regulators and industry leaders chart a new roadmap for financial security in an ageing India at the fourth edition of IDFC FIRST Bank presents Outlook Money 40After40 Retirement and Financial Planning Expo
7 mins
March 2026
Outlook Business
Geopolitics Shackles Green Switch
Over 70% respondents say geopolitics has moderate to significant influence on their organisation's sustainability strategy, according to a recent survey
5 mins
March 2026
Outlook Business
More Glitter Than Gold
India's AI extravaganza holds a mirror to its empty stables in the segment, but also shows a pathway for course correction
6 mins
March 2026
Outlook Business
Threads of Time
Founded in 1971, a heritage silk saree house has evolved from a neighbourhood store into one of India's fastest-growing traditional retailers
5 mins
March 2026
Outlook Business
Difficult but Doable
India's commitment to achieve net-zero emissions by 2070 will entail a long-term fundamental transformation of the entire economy. This transition can strengthen growth rather than constrain it. The nearer milestones of 2030 are ambitious and challenging. The headline number is the creation of 500GW of fossil-fuel-free capacity. On this we are on track.
3 mins
March 2026
Outlook Business
Rough Road to Decarbonisation
Technology-readiness gaps, policy uncertainty, limited access to green finance and lack of green demand remain the biggest challenges for companies to decarbonise
6 mins
March 2026
Listen
Translate
Change font size
