Facebook Pixel Identity, Pride, Legacy | Outlook Business – business – Lesen Sie diese Geschichte auf Magzter.com

Versuchen GOLD - Frei

Identity, Pride, Legacy

Outlook Business

|

July 2025

The soul of Odia Asmita — anchored in language, history, literature, and faith — is being revitalised through festivals, diplomacy, and government action, shaping a vibrant new cultural narrative

- MANU DASH

Identity, Pride, Legacy

The idea of Odia Asmita — Odia identity — has always been deeply embedded in the region's language, culture, and civilisational memory. Yet it rose anew as a potent political emblem in the run-up to the 2024 state and national elections. The Bharatiya Janata Party (BJP) tapped into this sentiment, elevating it to the forefront of its campaign.

Language has long been recognised as the spine of any civilised society. Odisha stands as a testament to this belief. The word Asmita, rooted in Sanskrit, carries multiple connotations: pride, self-respect, identity, and belonging. In the Odia context, it represents something collective — a shared consciousness that extends beyond ego, reflecting the spirit of an entire community.

Historical Echoes of Pride

The collective memory of Odisha is rich with stories from the ancient regions of Kalinga and Utkala — territories that have long shaped its identity. Remarkably, Rabindranath Tagore included Utkal in India's national anthem in 1911, well before Odisha was formally established as a state.

Kalinga’s prominence in trade, arts, and spirituality made it a coveted land, drawing many invasions. Mahapadma Nanda, the Magadhan king, once invaded Kalinga not for land or treasure, but to capture the idol of Kalinga Jina, a revered Jain symbol. In a bold act of spiritual and political reclamation, Kharavela, the Jain ruler, launched a counter-invasion and restored the idol to its rightful place.

Today, it remains enshrined in the Khandagiri caves, a silent guardian of that legacy.

Kharavela's story — marked by military might, religious tolerance, and architectural brilliance — embodies Odia Asmita. Centuries later, Gajapati Ramachandra Deba would echo this spirit, protecting the idol of Lord Jagannath from Mughal incursions and reaffirming Odisha’s cultural resilience.

Spiritual Identity of a People

WEITERE GESCHICHTEN VON Outlook Business

Outlook Business

Outlook Business

Coffee Meets Comfort

A quick-service restaurant chain, Nothing Before Coffee, is redefining how small cities and towns experience the café culture

time to read

3 mins

May 2026

Outlook Business

Outlook Business

Tapping the Bathroom Space

From a small unit in Delhi's Walled City to eight plants now, Jaquar has banked on growing consumer demand to expand its portfolio and footprints

time to read

4 mins

May 2026

Outlook Business

Outlook Business

Labour Pangs

As inflation rises and wages stagnate, India's contract workers are struggling to survive. Protests across industrial hubs reflect growing frustration over low pay and job insecurity

time to read

4 mins

May 2026

Outlook Business

Outlook Business

An Unlikely Shock

A new research paper finds that districts that were more exposed to contraction in microfinance lending experienced a decline in education

time to read

4 mins

May 2026

Outlook Business

Outlook Business

The Sound of Success

A game of pickleball or cricket with family and friends is a simple but fun way to reset and recharge for Pocket FM's co-founder and chief executive Rohan Nayak

time to read

2 mins

May 2026

Outlook Business

Outlook Business

AI can improve production of solar and wind power

Priya Donti, assistant professor, MIT, and co-founder and chair of the non-profit Climate Change Al, talks to Nabodita Ganguly about how AI can help fight climate change, collect data for climate-tech start-ups and more. Edited excerpts

time to read

3 mins

May 2026

Outlook Business

Outlook Business

Decoding Capital

Capital of many stripes-with varying risk appetites and return expectations- is entering different layers of India's nascent AI data-centre ecosystem

time to read

5 mins

May 2026

Outlook Business

Outlook Business

'Next Decade will be About More Ways to Work'

Sashi Kumar, managing director, Indeed India talks about five shifts that will define India’s recruitment sector in the next decade and how hiring will become more transparent

time to read

1 mins

May 2026

Outlook Business

Outlook Business

No Exit?

PE investors in India's IT services are taking a hard look at their portfolios as IPO markets turn selective and AI disrupts the sector

time to read

5 mins

May 2026

Outlook Business

Outlook Business

Conscious of growth, but not at the cost of the brand

After a record year, Santosh lyer, managing director and chief executive, Mercedes-Benz India, speaks to Yuthika Bhargava on sustaining growth amid rising costs and changing demand. From pricing pressures to younger buyers, he discusses what is shaping the luxury-car market. Edited excerpts

time to read

3 mins

May 2026

Listen

Translate

Share

-
+

Change font size