कोशिश गोल्ड - मुक्त
WHEN ENGINEERING MEETS DESIGN AND LEGACY
Commercial Design
|November 2025
At Royal Enfield's Chennai campus, Studio Lotus weaves craftsmanship, engineering, and sustainability into a space that echoes the brand's rugged identity.
As the world's oldest global motorcycle brand in continuous production, Royal Enfield holds the title of the largest mid-size motorcycle manufacturer.
With a globally recognised rugged and authentic aesthetic, the new global headquarters and technology centre in Chennai seeks to embody the brand's philosophy; merging craftsmanship with cutting-edge engineering.
Designed by Studio Lotus, the campus not only fosters cross-disciplinary collaboration across Marketing, Design, and Engineering but also reflects Royal Enfield's free-spirited identity, balancing functionality with unpretentious style.
Sustainability, ergonomics, and meticulous attention to detail are woven into the very fabric of the design, creating a future-ready campus rooted in a century-old legacy.Responding to the site and landscape
The facility is thoughtfully laid out on an L-shaped site, making the most of its northern and southern exposures. A circulation path wraps around the building, doubling as a fire tender route and a mini test track for new motorcycles. Adjacent landscaped belts provide lush greenery and visual relief throughout the campus. Sequential blocks, connected via courtyards, offer flexible public and semi-public spaces, allowing informal interactions while enhancing natural ventilation.

यह कहानी Commercial Design के November 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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