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Has Google Finally Made The iPhone of Android?

BW Businessworld

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September 07, 2024

In Pixel 9 and Pixel 9 Pro XL, Google finally has smartphones that willwow you with their looks, build, innovative features and silky performance

- Sahil Mohan Gupta

Has Google Finally Made The iPhone of Android?

CRACKING the smartphone market is no easy feat. Only two companies, Apple and Samsung, have truly mastered it. The smartphone wave has consumed former giants like Nokia, HTC, and Sonytitans of a bygone era. Even Google, despite its relentless efforts over nearly a decade and a half with the Nexus line and then the Pixel brand, has only managed to carve out a small slice ofthe market. This includes its costly acquisition of Motorola's mobile division for intellectual property and HTC for its hardware prowess. Yet, after nine generations, Google appears closer than ever to achieving what many are calling the "iPhone of Android."

Pixel 9$9 Pro XL

Google's latest releases, the Pixel 9 and Pixel 9 Pro XL, are impeccably crafted.

Their design echoes the sleek minimalism of the iPhone, while also incorporating a distinctive feature: the signature camera bar, often referred to as the visor, which Google says is inspired by its search bar. While flat screens have been a feature of Pixel phones since last year, these new models truly embrace this design language with squaredoff edges reminiscent of the iPhone-a trend that Samsung and Xiaomi have also adopted.

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Eight impeccably designed gadgets that define modern luxury through effortless performance, proving that true class whispers-it never shouts

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The first week of October saw the Blue City hosting the first edition of the Jodhpur Arts Week

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"WE PLAN TO OPEN 10 TO 15 NEW STORES ANNUALLY"

This festive season Decathlon Sports India is offering a curated range of their products in the sports and fitness categories. We caught up with Gaudham Ganesh, Head of Marketing, Decathlon Sports India, to ascertain the shopping behaviour of Decathlon customers. Excerpts:

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"30 per cent of our sales come from our digital channels"

We caught up with ADOSH SHARMA, Country Commercial Manager, IKEA to speak about their focus on the Indian market and more

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INNOVATION AND TIMELESS DESIGN

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Modern twist to a timeless memory

By engaging deeply with our consumers and monitoring online chatter, we can identify emerging trends swiftly and efficiently

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THE GUT-BRAIN CONNECTION

A striking fact is that most of our neurotransmitters are produced in the gut. Nearly 80 percent of serotonin, the “calming” hormone that regulates mood, sleep and even gut motility is made in the digestive tract.

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"LUXURY IS TO BE ABLE TO CONTROL THE PACE OF YOUR LIFE"

Actor TAAPSEE PANNU champions fearless authenticity as her brand. To her, luxury is to be 'present', to be able to make a choice and be able to control the pace of one's life

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THE PROMISE OF LUXURY

The luxury market in India shows promise despite slow growth globally. Investing in building an enduring relationship with a consumer, who is spoiled for choice and has a short attention span, is what will help brands elevate their game.

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INSIDE THE 2025 SHOPPING FRENZY

As India steps into the 2025 festive season, online retail is poised for a record-breaking year

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