FOCUS ON CULTURAL CONTEXT

The opportunity in WealthTech, according to Misbah Ashraf, CPO and Co-founder of Jar, lies outside the conventional focus of India's financial industry.

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"It's not in serving India's top 50 million, but in the next 200 million who are fundamentally redefining what investing means," he explains. For these users, investment decisions are guided less by abstract returns and more by immediate needs such as school fees or festival expenses. Ashraf notes that most financial products continue to be designed in Ben