Pride Comes Before The Gall

Newer and more expensive toys don’t maketh the man

- Bruce Dennill

“Ja, so I know we used to have the same model, but I’ve since upgraded to the deluxe model, and I have to say, it’s like a whole new world out there.”

That phrase nullifies the need for the entire advertising industry, with all its ponytail-populated boardrooms, its haughty agencies, its bizarre copywriting and all the rest. Essentially, if two people have A Thing – the current version of a laptop, cellphone, car, camera, guitar, coffee machine, office chair, watch, pair of sneakers, set of golf clubs, you name it – and one of those two people gets A New Thing, which has shinier bits, or smells fresher, or is thinner or lighter, or comes with a free rabbit, the second person will now want one.