Technology
ADWEEK
How the Simpsons Have Stayed on the Air for 27 Years
On the eve of episode no. 595, a look at the show that gave us d'oh and then changed the world.
3 min |
May 2, 2016
ADWEEK
Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps
A huge and young audience is flocking to the 'ask and you shall receive' platforms for communication and commerce.
3 min |
March 7, 2016
ADWEEK
How Quantico's Priyanka Chopra Cultivated a 'Personal Mafia’ on Social Media
The Quantico star talks social media, die-hard fans and the changing face of television.
3 min |
March 7, 2016
ADWEEK
Going All-In On Influencers
Why More Brands Are Bringing Social Power Players Into The Design Process.
3 min |
September 18, 2017
ADWEEK
Signal Planning Removes Static
Smart Data Allows Media Execs To Stop Using Panels, Predictions—And Funnels—To Find Real Consumers.
4 min |
September 18, 2017
ADWEEK
Jesse Palmer
Keeping An Open Mind Helped This Former NFL Quarterback Find New Careers In Reality Tv, News And Entertainment.
2 min |
September 18, 2017
ADWEEK
A Different Kind Of Live TV
NETS ARE LAUNCHING FESTIVALS TO REACH FANS AND BRANDS.
3 min |
April 16, 2018
ADWEEK
A Cashmere Life
RYAN FORD’S JOURNEY FROM HIP-HOP JOURNALIST TO CHIEF CREATIVE OFFICER AND SNOOP DOGG PARTNER.
2 min |
January 8, 2018
ADWEEK
​Esports Goes Pro
The NFL And MIS Are Targeting Gamers And Advertisers With Their New Eleagues.
3 min |
April 30, 2018
ADWEEK
How Data Is Building A New Brand And Digital Video Economy
OTT And The Direct Economy Are Key Themes Underpinning This Year’s Most Innovative Cross-platform Content.
3 min |
April 30, 2018
ADWEEK
Political Power Players
CNN Commentator Van Jones On The Role Of Progressives In Tumultuous Times, Bridging The Political Divide And Embracing Change.
10+ min |
April 3, 2017
ADWEEK
Snapchat Ramps Up Data For Downloads
The Popular Mobile App Is Improving Targeting For Its App-Install Ads. But Can It Compete With Facebook, Instagram And Other Rivals?
3 min |
April 3, 2017
ADWEEK
Why Brands Are the Next Fake News Victims
Marketers must shed the ‘click’ fetish and make social platforms more trusted havens for their consumers.
4 min |
April 3, 2017
ADWEEK
Red Solo Cups
How an ordinary piece of injection-molded Polystyrene turned into the essential party accessory.
2 min |
April 3, 2017
ADWEEK
Why Media Brands Are Advertising
Publications Are Pushing The Importance Of Journalism—And Subscriptions.
4 min |
April 17, 2017
ADWEEK
Google & Facebook's Metrics Mystry
Marketers and agencies are pushing back on the digital duopoly of Facebook and Google after metrics and brand-safety snafus. Here’s how.
10+ min |
April 17, 2017
ADWEEK
Why LGBT Equality Is Good for Brands
By Embracing A Fully Diverse Workplace, Companies Benefit From Empowered And Engaged Employees.
4 min |
April 17, 2017
ADWEEK
Lady in Red
How A Long-Overdue Package Update Landed Brawny On Ellen’s Show.
2 min |
April 17, 2017
ADWEEK
Mark Mullen
PLANE ACROBATICS HELP THIS VP OF STRATEGY DREAM UP KILLER EXPERIENCES FOR BRANDS.
2 min |
June 11, 2018
ADWEEK
The Super Bowl Is Colbert's Opening Act, and He's Ready to Make the Most of It
With a champion time slot following the Super Bowl, there’s no way the host of CBS’ The Late Show with Stephen Colbert is going to fumble his golden moment.
10+ min |
Feb 01, 2016
ADWEEK
How the Wilson Football Found Its Way Into the NFL's Biggest Game
How an Ohio sporting goods brand found its way into the NFL's biggest game.
3 min |
Feb 01, 2016
ADWEEK
How Oscar Became Hollywood's Most Recognizable Leading Man
He's a trophy, a symbol and a legend. The story of Hollywood's original golden boy.
3 min |
Feb 22, 2016
ADWEEK
What's Being Done to Rein In $7 Billion in Ad Fraud?
There's plenty of blame to go around for how digital ad fraud became a monster. Here, some ways to beat it back.
10 min |
Feb 22, 2016
ADWEEK
Building Personalized Experiences
Why data is now the driving force behind event marketing success.
5 min |
November 28, 2016
ADWEEK
How to Rescue Advertising From Itself
Treat consumers with respect—like partners—and the proliferation of AD blocking will come to an end.
4 min |
September 5, 2016
ADWEEK
The Big Data Fail In Digital Media Planning
Brands and agencies must create a closed and symbiotic loop with data and creativity.
4 min |
September 12, 2016
ADWEEK
Media Plan Of The Year
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year’s group of winning plans embodies the best of those ideas, and execute across the gamut of media options available to marketers and their media agencies. Some of those ideas even shun the notion of a “campaign,” but all place their client in the best position to succeed. The results spelled out in the following stories offer proof that media still works. And Adweek will always be here to celebrate and honor such stellar work.
2 min |
September 12, 2016
ADWEEK
How CEO Brian Whipple Transformed Accenture Interactive
How brian Whipple transformed Accenture interactive into a marketing leader for the digital age.
8 min |
September 10, 2018
ADWEEK
Big-screen Dreams
Why vice, buzzfeed and refinery29 are in the movie biz.
3 min |
September 10, 2018
ADWEEK
In-Store Innovation Keeps Customers Coming
THE RETAILPOCALYPSE MAY NOT BE QUITE HERE YET—AT LEAST FOR APPAREL. BY DIANA PEARL
3 min |