What's The Lifeline?

Technology is sounding the death knell for salespersons in many industries. Embracing the change and adapting could put one on the revival path.

- Dr Sandeep Bhardwaj

The dead bodies keep on mounting. It started with the secretary, she was the first to be killed. Then came the postman and the travel agent, they too were murdered mercilessly. After this, there was an avalanche of professions that were found dead in cold blood. The serial killer in each case was the same—technology. It is gigantic, omnipotent, and ruthless. It is coming over for you, me, and everybody!

We always thought there was this one guy, the salesman, who will fight till the very end and come up a winner. After all, he was our only connection with the customer. He could turn your inventory into cash and bring back valuable feedback about the competition and the customer. He was the one who brought home the bread and butter. But the target of technology for some time now has been this poor soul, with the intent to wipe him off too.

Sales as the customer connect