मैगज़्टर गोल्ड के साथ असीमित हो जाओ

मैगज़्टर गोल्ड के साथ असीमित हो जाओ

9,500 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ

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कोशिश गोल्ड - मुक्त

Moengage AI-Powered Marketing Platform

Business Today

|

May 6, 2018

THE BENGALURU-BASED START-UP ENABLES MARKETERS TO TARGET CUSTOMERS WITH THE HELP OF MACHINE LEARNING.

- Devika Singh

Moengage AI-Powered Marketing Platform

1) The Founders

IIT-Kharagpur alumni Raviteja Dodda and Yashwanth Kumar had initially developed a mobile app called DelightCircle to help customers find discounts and other offers in retail stores near them. But they soon realised how digital businesses were struggling to enhance customer engagement and increase conversion rates. The duo, therefore, decided to launch an AI-powered analytics and customer engagement platform that would provide insights into better customer targeting.

2) How It Works

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