THE BENGALURU-BASED START-UP ENABLES MARKETERS TO TARGET CUSTOMERS WITH THE HELP OF MACHINE LEARNING.
1) The Founders
IIT-Kharagpur alumni Raviteja Dodda and Yashwanth Kumar had initially developed a mobile app called DelightCircle to help customers find discounts and other offers in retail stores near them. But they soon realised how digital businesses were struggling to enhance customer engagement and increase conversion rates. The duo, therefore, decided to launch an AI-powered analytics and customer engagement platform that would provide insights into better customer targeting.
2) How It Works
Diese Geschichte stammt aus der May 6, 2018-Ausgabe von Business Today.
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Diese Geschichte stammt aus der May 6, 2018-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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