Business
Fortune Europe
IKEA: FUTURE-PROOF
How Ikea rewrote the rules with inflation-defying prices and one of the world's most popular publications.
10 min |
June - July 2025
Fortune Europe
THE INNOVATION IMPERATIVE
IN AN ERA DEFINED by political and economic shocks, Europe's leaders face a stark truth: There is no returning to certainty.
2 min |
June - July 2025
Fortune Europe
MAKING WORLDWIDE CONNECTIONS
Japan's Taiyo Cabletec is setting its sights on global growth, leveraging successes in the semiconductor field.
1 min |
June - July 2025
Fortune Europe
BEYOND TRAVEL, BEYOND EXPECTATIONS
There's a new force in global aviation, and it's arriving at cruising altitude with purpose, elegance, and cutting-edge tech. Riyadh Air, Saudi Arabia's new flagship airline, isn't just another new carrier. It's creating a new standard for travel in a digital-native, experience-driven world.
3 min |
June - July 2025
Fortune Europe
CARSTEN KNOBEL
Henkel’s CEO stepped up during the pandemic, and is guided by the company’s mission to be “pioneers at heart, for the good of generations.”
3 min |
February - March 2025
Fortune Europe
How much can DOGE do?
Elon Musk and Donald Trump aim to cut as much as $2 trillion in federal spending. It'll be even harder than it sounds.
5 min |
February - March 2025
Fortune Europe
IS NOVO NORDISK TOO BIG TO FAIL?
A weekly jab. That's all it has taken to shrink millions of waistlines across the developed world and create one of Europe's most valuable companies.
5 min |
February - March 2025
Fortune Europe
ELLIOTT HILL JUST DOING IT
Staffers and brand loyalists cheered when Nike’s new CEO came out of retirement to lead the company he has had an irrational love” for since he began there as an intern. Turning it around will take more than good vibes.
10+ min |
February - March 2025
Fortune Europe
When Elon Musk has a really tough job, he turns to Steve Davis. DOGE might do the same.
IT WAS THE FALL OF 2022 when employees at Elon Musk's Boring Company began to notice Steve Davis wasn't around.
5 min |
February - March 2025
Fortune Europe
AN INCOMPLETE ACCOUNTING: WHAT LOS ANGELES LOST IN THE FIRES
ROSS SIMONINI carried his 3-month-old baby, his dog, and some clothes. He had some hard drives and his computer, but the charger never made it out of his house, which had stood in Altadena, Calif., for almost 100 years.
2 min |
February - March 2025
Fortune Europe
Trump's first trade war caused U.S.firms to flee China.Now comes round 2.
DURING HIS FIRST TERM as president, Donald Trump shook up global trade by imposing new tariffs on China, the world's epicenter for manufacturing.
6 min |
February - March 2025
Fortune Europe
AMID ALL THE AI HYPE, THESE IPOS COULD BE POISED FOR LONG-TERM SUCCESS
GREG MCKENNA AND LEO SCHWARTZ
4 min |
February - March 2025
Fortune Europe
YOUNG PEOPLE ARE DRINKING LESS ALCOHOL. CAN CEO MICHEL DOUKERIS PERSUADE THEM TO KEEP DRINKING AB INBEV'S BEERS?
SOME TIME AGO, top CEOs at an invitation-only seminar at Harvard Business School were asked to imagine the four crises they would likely confront during their tenure at the top: a health emergency, a geopolitical conflict, an economic downturn, and a trade war.
6 min |
February - March 2025
Fortune Europe
HOW TO PLAN YOUR NEXT $100,000 VACATION
ON AN EXCURSION to the ancient city of Petra, Jordan, clients helicoptered in after-hours so they could tour the ruins alone.
5 min |
February - March 2025
Fortune Europe
The Blackstone Edge
90 DAYS. DOZENS OF INTERVIEWS. BILLIONS ON THE LINE. HOW BLACKSTONE'S CEO-MAKER GETS THE JOB DONE.
10 min |
February - March 2025
Fortune Europe
IN BLOOM
Diageo once owned Burger King and Häagen-Dazs. Now it's a drinks empire with Guinness, Baileys, and 11 other billion-dollar brands.
8 min |
February - March 2025
Fortune Europe
INVEST AMID ALL THE AI HYPE, THESE IPOS COULD BE POISED FOR LONG-TERM SUCCESS
THE AI SECTOR went on a massive tear last year, and there are few signs the pace will slow anytime soon.
4 min |
February - March 2025
Fortune Europe
SEQUOIA IS A VC GIANT. CAN ROELOF BOTHA KEEP IT GROWING?
The low-key investor leads the famed venture capital firm that helped launch Apple, Google, and Nvidia. To keep Sequoia's 50-year winning streak alive in a changing industry, he's uprooting old habits and planting new seeds.
10+ min |
August/September 2024
Fortune Europe
THE LILLY-PALOOZA
Not long ago, it looked like the best days of Eli Lilly were behind it. But tirzepatide, a drug for diabetes and obesity, has sent the 148-year-old pharma giant on a wild ride. It's now the ninth most valuable company in the world.
10+ min |
August/September 2024
Fortune Europe
INSIDE VW'S EV COMEBACK
First Tesla outmaneuvered Volkswagen. Now Chinese EVs are challenging VW's dominance. The world's largest automaker was late to the EV revolution, but it's racing to catch up by reaching into its deep pockets and leveraging its massive scale.
9 min |
August/September 2024
Fortune Europe
LEADING THE CHARGE
SPOTLIGHTING THE 25 COMPANIES SMASHING THE GLASS CEILING
4 min |
August/September 2024
Fortune Europe
WHAT CAN BUSINESS EXPECT FROM THE NEXT PRESIDENT?
There's one thing Republicans and Democrats can agree on: higher tariffs on imports to America. Here are the challenges both parties' proposals will pose for corporate leaders.
8 min |
August/September 2024
Fortune Europe
LEADING JAPAN'S ECONOMIC SECURITY IMPERATIVE
As geopolitical tensions rise, consulting firm Kitamura Economic Security is helping businesses fortify their defenses and seize opportunities.
3 min |
August/September 2024
Fortune Europe
CARS APOCALYPSE CHIC: TESLA'S CYBERTRUCK GIVES LUXURY A NEW SHAPE
FIVE YEARS AFTER Tesla CEO Elon Musk unveiled plans for his polarizing Cybertruck, I found myself standing in a downtown Los Angeles parking lot on an afternoon in July, surveying the automaker's surrealist take on the electric utility vehicle: a triangular behemoth, sharp-angled and brutalist.
3 min |
August/September 2024
Fortune Europe
EVENTS GLOBAL ADVERTISERS PONDER THE FUTURE OF AI
GENERATIVE AI will revolutionize the advertising sector.
1 min |
August/September 2024
Fortune Europe
TECH AI'S HIDDEN BIASES MAY BE INFLUENCING WHAT YOU THINK. HERE'S WHAT SHOULD BE DONE TO STOP IT
In less than two years, artificial intelligence has radically changed how many people write and find information. While searching for details about Supreme Court precedent or polishing a college essay, millions seek help from AI chatbots like OpenAI's ChatGPT or Anthropic's Claude.
4 min |
August/September 2024
Fortune Europe
2024 ELECTION VANCEONOMICS: WHAT TRUMP'S VP PICK COULD MEAN FOR BUSINESS
J.D. Vance first caught the public’s attention with his 2016 memoir, Hillbilly Elegy, a populist howl about Appalachia that accuses elites of betraying the white working class.
4 min |
August/September 2024
Fortune Europe
NORWAY'S NICOLAI TANGEN RUNS THE WORLD'S BIGGEST SOVEREIGN FUND. CAN HE LEVERAGE ITS ASSETS TO CHANGE BUSINESS FOR THE BETTER?
OSLO, WITH ITS neatly painted houses and serene waterfront, is not known for high drama. But in 2020, Norway's capital erupted in controversy over one spectacularly wealthy investor, a splashy event in Philadelphia-and the biggest sovereign wealth fund on the planet.
6 min |
August/September 2024
Fortune Europe
GOVERNANCE WHAT AMERICAN POLITICS CAN LEARN ABOUT SUCCESSION PLANNING FROM AMERICAN CORPORATIONS
A POPULAR ADAGE about leaders says the most effective of them build self-sufficient organizations. If the conductor leaves, the orchestra plays on.
5 min |
August/September 2024
Fortune Europe
A RETURN OF THE ENTREPRENEURIAL SPIRIT
As Japan finally emerges from a long period of slow growth, soy sauce producer Kikkoman continues its global advance.
2 min |