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Echelon Magazine - June 2017

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Echelon Magazine Description:

प्रकाशक: Capital-Media-(Pvt)-Ltd

वर्ग: Business

भाषा: English

आवृत्ति: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

इस अंक में

Private doc, public doc: Sri Lanka needs more doctors
The reward for being a competent doctor can be extraordinary. In most countries, doctors’ incomes are higher than the median salary for a similar demographic. Earnings are high in Sri Lanka too, but for a different reason. Sri Lanka’s physician short supply makes it possible for many of the 18,000 employed in public hospitals to also have a lucrative private practice.
Let’s be clear, we hold nothing against moonlighting. However, in most countries, long hours at their full-time job will leave little time for doctors to moonlight. But, here, trained doctors don’t leave seeking better salaries or working conditions overseas because prospects for high earnings are good.
Rhetoric that Sri Lanka’s health services are world-class is misleading. Sri Lanka is a medium-income country, and health outcomes compare poorly against Southeast Asia’s better middle-income states with major recent healthcare gains like Thailand and Malaysia. Compared to Sri Lanka’s one doctor for every 1,100 people, Malaysia’s ratio is one per 600. Its per capita doctor count is double that of Sri Lanka. In seven or eight years, Sri Lanka’s per capita income will reach current Malaysian levels, but its per capita doctor count will trail due to supply constraints.
By opposing private medical schools, doctors have built a formidable cartel that is exploiting patients and denying freedom of education. Short supply-bolstered earnings may tempt more physicians to reside here, but the costs are borne by patients and the young who are denied an education.