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Echelon Magazine - August 2025

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Echelon Magazine Description:

प्रकाशक: Capital-Media-(Pvt)-Ltd

वर्ग: Business

भाषा: English

आवृत्ति: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

इस अंक में

Brand valuation: voodoo or a bellwether?
After several years of volatility businesses are growing and the evidence is difficult to miss. By July 2025, the stock market, a bellwether for company earnings expectations, is up 23%.
This month Echelon shines the spotlight on brands; which, along with other intangible assets like talent, innovation, culture and processes are the great shareholder value generators without an ascribed value in the balance sheet. Because their values are notoriously difficult to estimate, finance tends to sideline their estimates to voodoo.
Ask any chief executive and they will confirm that real assets though are the people, the corporate culture, and so on. Echelon’s partnership with Brand Finance this year shines the spotlight on Sri Lanka’s most valuable brands. The list’s latest iteration shows the 100 are now worth a combined Rs.559 billion, a sign that confidence is returning. Brand Finance, the world's leading organisation specialising in this, uses a methodology that combines financial disclosures withconsumer research. Each brand is assessed through a mix of quantitative modellingand perception-based metrics, including familiarity, customer behaviour, and pricing power.
Beyond the list itself, the magazine features in-depth stories of some of the country’s topbrands, showcasing how they’ve navigated volatility, unlocked digital growth, and sustainedlong-term equity. Together, they reflect broader shifts in consumption, resilience, andeconomic ambition in post-crisis Sri Lanka.