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Echelon Magazine - February 2017

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Echelon Magazine Description:

प्रकाशक: Capital-Media-(Pvt)-Ltd

वर्ग: Business

भाषा: English

आवृत्ति: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

इस अंक में

Mobile operators imitate invaders

Hans Wijayasuriya’s career that led Dialog to market leadership has been extraordinary for more reasons than just the firm’s financial performance. Dialog’s financial success is now well established - it is the largest teleco by revenue and the most profitable.

However, for a private firm to be able to profitably meet the needs of the poor, it needs to empower those economically marginalised segments of the community by making them customers rather than cases for charity. This is perhaps Wijayasuriya’s greater achievement, his single-minded focus that led to millions of Sri Lankans being empowered by high quality yet affordable mobile communication. The industry has evolved since, and even Sri Lankans aren’t as poor as they were a decade or two ago. Dialog now faces a set of challenges quite different to those it encountered in the first couple of decades.

The rise of the smartphone has been a mixed blessing for mobile network operators. It’s estimated that over 40% of mobile phones in Sri Lanka are smart devices. This has opened the door to newcomers like VOIP and messaging apps that are undermining the core revenues of telcos the world over. In developing markets, telcos are reliant on voice and messaging revenue to invest in expanding their networks.

Mobile operators now have to imitate the invaders, which are often global Internet giants or dynamic startups. Few telcos will be able to successfully manage this transition. Those that don’t will become attractive takeover targets. Imitating invaders is challenging on many levels as we discuss in the cover story.