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Echelon Magazine - April 2016

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Echelon Magazine Description:

प्रकाशक: Capital-Media-(Pvt)-Ltd

वर्ग: Business

भाषा: English

आवृत्ति: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

इस अंक में

Rural antipathy Sri Lanka is really three countries, contends our cover story. The well-off Western province with rapid growth and social indicators comparable with many developed countries is the first. The second Sri Lanka has seen social improvements, but lacks good jobs. The third lacks even the most basic services. Not surprisingly, this third Sri Lanka includes the former war zone, and rural pockets in the central hills and the Northwestern coast of the island. For their residents, these three Sri Lankas offer vastly different opportunities.
The other factor, besides jobs and social indicators that help define the boundaries of the three Sri Lankas, is the poverty rate. Not the official poverty rate, which in Sri Lanka’s case is the equivalent of $1.50 per capita a day, but the middle-income country poverty rate of $2.50 or $4 a day. Sri Lanka is a middle-income country, so it makes sense to be comparing against these. At $4 per capita a day, 65% of Sri Lankans would be classified as poor.
The violence, difficulties and poverty somehow haven’t extinguished people’s ability to dream. This is why the conditions in these two, disadvantaged Sri Lankas must become a priority. However, the choices aren’t easy, as we discuss in the cover story.