Navigating transparency in AI-driven advertising

Explore how organizations balance personalization and user privacy in AI-driven advertising. Uncover strategies—from clear communication to Explainable AI—shaping transparent practices in this evolving landscape

- Ashok Pandey

In the intricate landscape of AI-driven advertising, the paramount concern for organizations is to establish transparency in their data usage and algorithms. This imperative is not only rooted in ethical practices but is also pivotal in fostering trust with users. Here, we delve into the strategies employed by organizations to ensure transparency in their AI-driven advertising endeavors.

▾ Establishing Clear Communication

Transparency begins with open and clear communication regarding data usage and collection practices. Organizations must provide users with comprehensible explanations about how their data will be utilized for advertising purposes. This involves offering users choices to opt in or out of data collection, emphasizing a user-centric approach to data handling.

▾ Leveraging Explainable AI (XAI) Techniques