A daily dose of cuteness from pet influencers

These furry companions charm with funny and heart-warming content posted by their owners

- Joanne Soh

Spotty the Dalmatian became a trending topic after her owners shared a video of them flying to Japan in Singapore Airlines' business class on Instagram on Feb 9.

The reel was posted on Spotty's Instagram account (@spottythe swissdalmatian), which has more than 119,000 followers.

The assistance dog from Switzerland is one of many pets that have become social media stars, thanks to the cute, funny and heart-warming content uploaded by their proud owners.

According to influencer marketing platform Lefty, the pet industry's substantial growth can be partly attributed to social media and pet influencer marketing. It added in its 2024 Most Popular Pet Influencers report that pets have become powerful ambassadors capable of shaping consumer behaviour.

Here are some furry companions with millions of followers who offer a daily dose of cuteness on their dedicated Instagram and TikTok accounts.

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views on YouTube respectively. Puff is so popular that he even partnered American lifestyle brand Tokidoki for a range of dinnerware and keychains. The cat also has his own range of merchandise, such as a dumpling-making machine, a mini curling iron and stationery.

@SPONGECAKE_THESCOTTISHFOLD