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Where Indian Craft Learns to Play
The Morning Standard
|January 25, 2026
A designer’s dream of timeless characters is now a travelling universe of Indian craft
For nearly 14 years, Bengaluru-based Varnam has reimagined Indian craft for contemporary living—less reverence, more curiosity.
Working with artisan clusters across the country, the studio has built a reputation for objects that sit between function, storytelling, and delight. Along the way, an audacious idea took shape: what if Indian craft could produce a family of characters as emotionally enduring as Disney classics?
The answer is the Snugglewalas—a whimsical universe of handcrafted Channapatna toys.
Cette histoire est tirée de l'édition January 25, 2026 de The Morning Standard.
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