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Where Indian Craft Learns to Play
The Morning Standard
|January 25, 2026
A designer’s dream of timeless characters is now a travelling universe of Indian craft
For nearly 14 years, Bengaluru-based Varnam has reimagined Indian craft for contemporary living—less reverence, more curiosity.
Working with artisan clusters across the country, the studio has built a reputation for objects that sit between function, storytelling, and delight. Along the way, an audacious idea took shape: what if Indian craft could produce a family of characters as emotionally enduring as Disney classics?
The answer is the Snugglewalas—a whimsical universe of handcrafted Channapatna toys.
Diese Geschichte stammt aus der January 25, 2026-Ausgabe von The Morning Standard.
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