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On-demand logistics see big spike on Valentine's
The Freeman
|February 14, 2026
Valentine’s Day demand more than doubled for the Philippine unit of Maxim, reflecting how on-demand delivery platforms are becoming central to last-minute gifting and celebration logistics.
The ride-hailing and courier service said orders on Feb. 14 were over twice the volume recorded the previous day, driven by customers using couriers to send flowers, chocolates, cakes and prepared meals.
The company also logged a spike in personalized deliveries, including handwritten letters, plush toys and engagement rings, reflecting a shift toward app-based fulfillment of intimate purchases.
Cette histoire est tirée de l'édition February 14, 2026 de The Freeman.
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