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Survey reveals 44% unable to secure free seat assignments on booked flights
The Business Guardian
|March 30, 2024
A recent survey conducted by LocalCircles, a consumer advocacy group, highlights growing frustration among Indian consumers regarding airline practices concerning seat selection.
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The survey uncovers widespread utilization of “dark patterns” by airlines and online travel portals, which coerce customers into paying additional fees for seat selection during flight bookings.
A significant portion of respondents (44%) reported airlines charging extra fees for every seat on the plane. This forces travellers to pay for preferred seats, even when booking well in advance.
There has been a marginal improvement in the last 12 months in the ability of consumers to get a free seat when booking their flight as it has dipped from 51% of respondents who had to pay extra fee for allotment in 2023. However, the percentage of those who had to pay extra in 2022 was 35%, lower than in 2024.
Only 54% of respondents said they received a few free seat options during booking. This leaves many scrambling for free seats or forced to pay extra.
Cette histoire est tirée de l'édition March 30, 2024 de The Business Guardian.
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