Survey reveals 44% unable to secure free seat assignments on booked flights

A recent survey conducted by LocalCircles, a consumer advocacy group, highlights growing frustration among Indian consumers regarding airline practices concerning seat selection.

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The survey uncovers widespread utilization of “dark patterns” by airlines and online travel portals, which coerce customers into paying additional fees for seat selection during flight bookings.

 A significant portion of respondents (44%) reported airlines charging extra fees for every seat on the plane. This forces travellers to pay for preferred seats, even when booking well in advance.

There has been a marginal improvement in the last 12 months in the ability of consumers to get a free seat when booking their flight as it has dipped from 51% of respondents who had to pay extra fee for allotment in 2023. However, the percentage of those who had to pay extra in 2022 was 35%, lower than in 2024. 

Only 54% of respondents said they received a few free seat options during booking. This leaves many scrambling for free seats or forced to pay extra.