Passez à l'illimité avec Magzter GOLD
Obtenez un accès illimité à plus de 9 000 magazines, journaux et articles Premium pour seulement
Essayer OR - Gratuit
Small packs flood shelves as rural India defies slump
Hindustan Times Lucknow
|December 25, 2024
FMCG giants betting on hinterland to drive consumption as urban demand cools
NEW DELHI: Makers of packaged food to personal care products have ramped up supply of affordable packs and are launching specific brands for rural areas as India's hinterland drives consumption even as urban demand cools.
Zydus Wellness Ltd and Dabur India Ltd have intensified marketing in rural areas, prioritizing affordable hair colours, energy drinks and talcum powder.
Godrej Consumer Products Ltd has introduced smaller-sized products of Godrej Expert hair colour, Goodknight incense sticks, and KS deodorants to widen their availability in the rural markets.
"We have [also] increased our rural workforce, enabling us to double our outlet and village coverage," said Krishna Khatwani, head of sales (India) at Godrej Consumer Products.
Cette histoire est tirée de l'édition December 25, 2024 de Hindustan Times Lucknow.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Hindustan Times Lucknow
Hindustan Times Lucknow
El Niño likely from second half of 2026
Weather models show growing confidence that El Nifio conditions will develop in the second half of 2026.
1 mins
February 23, 2026
Hindustan Times Lucknow
Congress played 'naked' politics at Al meet: Modi
dra Modi on Sunday launched a sharp attack on the Congress over its youth wing's protest at the AI Impact Summit in New Delhi on Friday, saying the party turned an international event into an arena for its “gandi” (dirty) and “nangi” (naked) politics.
1 min
February 23, 2026
Hindustan Times Lucknow
When ‘rebels’ West Indies crowned themselves champs
The team that almost didn’t make it, another that found hell at Eden for a second final, and the host side that could not make a miracle escape to count ~ the 2016 T20 World Cup was strewn with enough drama until the last shot settled the triumph.
3 mins
February 23, 2026
Hindustan Times Lucknow
Giant-killers Zimbabwe showing teams there's more than one way to win a game
Australia versus West Indies in T20 cricket is a top draw anywhere, anytime.
2 mins
February 23, 2026
Hindustan Times Lucknow
EC plans 10% rise in polling stations for Assam, Bengal
EC WILL SET UP POLLING STATIONS IN 78 HIGH-RISE RESIDENTIAL COMPLEXES IN BENGAL FOR THE UPCOMING POLLS
1 mins
February 23, 2026
Hindustan Times Lucknow
World after the judicial rebuff of Trump tariffs
The US Supreme Court ruling provides reasons to celebrate, but the threat of tariffs under other legal provisions remains. Countries trading with the US should consider challenging this through all available forums
4 mins
February 23, 2026
Hindustan Times Lucknow
Karkera pips favourite Gopi in thrilling finish
ASIAN GAMES QUALIFIER
2 mins
February 23, 2026
Hindustan Times Lucknow
SL's parade of errors gives England a big win
Take it deep, that was Dasun Shanaka’s brief to his batters.
3 mins
February 23, 2026
Hindustan Times Lucknow
Street food love: Move over chaat for healthier options
Indians' love affair with street food is unmatched.
1 mins
February 23, 2026
Hindustan Times Lucknow
Bumrah: India's lone bright spot in a Sunday disaster
Twenty-four hours before the game against South Africa, Jasprit Bumrah practised yorkers at the Narendra Modi Stadium.
2 mins
February 23, 2026
Listen
Translate
Change font size