يحاول ذهب - حر
Small packs flood shelves as rural India defies slump
December 25, 2024
|Hindustan Times Lucknow
FMCG giants betting on hinterland to drive consumption as urban demand cools
NEW DELHI: Makers of packaged food to personal care products have ramped up supply of affordable packs and are launching specific brands for rural areas as India's hinterland drives consumption even as urban demand cools.
Zydus Wellness Ltd and Dabur India Ltd have intensified marketing in rural areas, prioritizing affordable hair colours, energy drinks and talcum powder.
Godrej Consumer Products Ltd has introduced smaller-sized products of Godrej Expert hair colour, Goodknight incense sticks, and KS deodorants to widen their availability in the rural markets.
"We have [also] increased our rural workforce, enabling us to double our outlet and village coverage," said Krishna Khatwani, head of sales (India) at Godrej Consumer Products.
هذه القصة من طبعة December 25, 2024 من Hindustan Times Lucknow.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Hindustan Times Lucknow
Hindustan Times Lucknow
CENTRE DOUBLES ‘LAKHPATI DIDI’ TARGET TO 60 MN
The Centre has doubled the target of creating ‘Lakhpati Didis’ under the Deendayal Antyodaya Yojana~ National Rural Livelihoods Mission (DAY-NRLM) to 60 million from the earlier 30 million, officials aware of the matter said
1 min
February 19, 2026
Hindustan Times Lucknow
Grossly distorted: ED on Mamata’s I-PAC raids claims
The Enforcement Directorate (ED) has refuted West Bengal chief minister Mamata Banerjee’s claim that she merely retrieved her party's confidential data from the -PAC office on January8 with the consent of officers of the federal agency , alleging instead that she “forcibly” entered premises being actively searched in connection witha money laundering probe and removed incriminating materials with the assistance of senior state police officials.
2 mins
February 19, 2026
Hindustan Times Lucknow
What India needs for building AI strength
The India AI Impact Summit is bringing together figures such as Sundar Pichai, Sam Altman and Emmanuel Macron alongside researchers, entrepreneurs, investors and policymakers.
4 mins
February 19, 2026
Hindustan Times Lucknow
RS polls on Mar 16, NDA tally to go up
The Election Commission of India (ECI) on Wednesday announced elections to the Rajya Sabha for 37 seats across 10 states on March 16 even as data suggested that the National Democratic Alliance (NDA) is set to expand its presence in the Upper House, where it already holds a majority.
1 min
February 19, 2026
Hindustan Times Lucknow
AGI may be on horizon in 5-10 years: Hassabis
Artificial general intelligence (AGI) could be on the horizon within five to ten years, but today’s AI systems remain “jagged intelligences” that are brilliant at some tasks and bafflingly poor at others, Google DeepMind chief executive Demis Hassabis, one of the foremost experts in the domain, said on Wednesday at separate events in New Delhi.
1 min
February 19, 2026
Hindustan Times Lucknow
Govt officials leaking info to media may face OSA action
LAST MONTH, THE MINISTRY OF HOME AFFAIRS UPDATED A CLASSIFIED NOTE TO SECRETARIES, ADDING THREAT OF PROCEEDINGS UNDER OSA
3 mins
February 19, 2026
Hindustan Times Lucknow
IN BIHAR, NDA HOLDS THE UPPER HAND IN 4 SEATS
The ruling NDA in Bihar is poised to comfortably win four of the five Rajya Sabha seats going to biennial polls, and may field a candidate for the fifth as well.
1 min
February 19, 2026
Hindustan Times Lucknow
4 islanders land on Chagos atoll, hope to block UK deal to return archipelago to Mauritius
{ DIEGO GARCIA } BRITAIN ISSUES REMOVAL ORDERS
1 mins
February 19, 2026
Hindustan Times Lucknow
HALT CHRISTIAN TRIBAL BODIES’ EXHUMATION: SC
The Supreme Court on Wednesday ordered a halt on any further exhumation of bodies of tribal Christians in Chhattisgarh villages after a petition alleged that some unidentified people along with police are digging up graves where Christians have been buried and relocating them to far away graveyards.
1 min
February 19, 2026
Hindustan Times Lucknow
Jiyaa Shankar slams trolls targeting her boyfriend: He doesn't deserve this
Actor Jiyaa Shankar has confirmed she is in a happy relationship, even as she continues to be linked with her Bigg Boss OTT 2 co-contestant Abhishek Malhan.
1 min
February 19, 2026
Listen
Translate
Change font size