TSIA advocates for market fairness, consumer choice amid rising protectionist calls

The Tile and Sanitaryware Importers Association (TSIA) has responded with its opinion to the Mirror Business article under the heading 'Rocell decries unfair competition as imports rise', published on June 19, 2025.

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The TSIA urges a more balanced and inclusive discussion on trade and market regulationemphasising that protectionist measures risk harming consumers, small businesses and long-term industry innovation.

"Unfair competition is not about imports it's about a lack of fair market access for all," said a TSIA spokesperson.

"Protectionist policies have, for years, restricted consumer choice, propped up prices and hindered innovation in the domestic market."

End consumer is paying price

Sri Lankan consumers face some of the highest prices in the region for ceramic and sanitaryware products. This is largely due to limited competition and high import tariffs that artificially shield the local manufacturers from the need to innovate or maintain globally competitive pricing.