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Seven Media brings childhood dreams to life with Jack and Gelato brand launch
Daily FT
|July 11, 2025
WHEN imagination meets storytelling and a blank canvas becomes a brand, you get Jack and Gelato-the freshest, most playful frozen dairy brand to hit Sri Lanka.
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Brought to life by creative agency Seven Media, this whimsical gelato brand was built from scratch in under two weeks, proving that great things can happen when trust, vision, and creativity collide.
The brief? There wasn't one. Just a name, a dream, and a childhood rhyme: Jack and Jill. With only an idea in hand, Seven Media dove headfirst into strategy before aesthetics, unpacking the “why” behind the brand, identifying a gap in the frozen dairy space, and shaping a unique identity rooted in emotion, nostalgia, and bold personality.
To break free from the cookie-cutter norms of frozen dessert branding, Seven introduced a character at the heart of the story — Jack, a chill polar bear with massive mascot appeal. Designed to charm both kids and adults, Jack brings the brand to life with cool vibes, a playful edge, and a global-ready identity.
Cette histoire est tirée de l'édition July 11, 2025 de Daily FT.
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