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Google faces court battle over breakup of ad tech business
Cape Argus
|September 23, 2025
GOOGLE faced a fresh federal court test yesterday as US government lawyers asked a judge to order the breakup of the search engine giant's ad technology business.
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The lawsuit is Google's second such test this year after the California-based tech juggernaut saw a similar government demand to split up its empire shot down by a judge earlier this month.
Monday's case focuses specifically on Google's ad tech “stack” — the tools that website publishers use to sell ads and that advertisers use to buy them.
In a landmark decision earlier this year, Federal Judge Leonie Brinkema agreed with the US Department of Justice (DOJ) that Google maintained an illegal grip on this market.
Cette histoire est tirée de l'édition September 23, 2025 de Cape Argus.
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