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Google faces court battle over breakup of ad tech business
Cape Argus
|September 23, 2025
GOOGLE faced a fresh federal court test yesterday as US government lawyers asked a judge to order the breakup of the search engine giant's ad technology business.
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The lawsuit is Google's second such test this year after the California-based tech juggernaut saw a similar government demand to split up its empire shot down by a judge earlier this month.
Monday's case focuses specifically on Google's ad tech “stack” — the tools that website publishers use to sell ads and that advertisers use to buy them.
In a landmark decision earlier this year, Federal Judge Leonie Brinkema agreed with the US Department of Justice (DOJ) that Google maintained an illegal grip on this market.
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