'I can't wait to see The Old Brewery Quarter develop into a tourist hub that celebrates Burton's place within the world'

BURTON upon Trent has reached a 'defining moment' in its ongoing regeneration after planning approval was granted for the multiple projects forming the town's High Street redevelopment.

- By MAIL REPORTER

Collectively, these projects will now move forward under a new name - The Old Brewery Quarter - celebrating Burton's world-renowned brewing heritage while signalling an ambitious future for the town's growth.

Burton and Uttoxeter MP Jacob Collier said the development would put the town on the map and will boost tourism in the area.

Councillor Louise Walker, cabinet member for regeneration, said: "The Old Brewery Quarter is an important moment for Burton upon Trent.

"This project combines our heritage, culture and commercial growth to create a town centre that residents and visitors can enjoy.

"It sets a new standard for regeneration in the town and reflects the ambition and vision of our community."

In a further boost for the development, Loungers Ltd has been announced as the Quarter's first commercial operator.

The award-winning national hospitality group, whose brands include Lounge, Cosy Club and Brightside, will open a lounge café-bar within the historic Bass House - creating a relaxed all-day venue that blends restaurant, pub and coffee shop culture.

Uniquely, the Burton Lounge will serve ales brewed in the town, connecting the brand directly with the Burton-on-Trent's brewing story. The venue will form part of a wider brewery and social history visitor attraction within Bass House.

Chairman Alex Reilley, right, said: "We are thrilled to be taking part in this exciting redevelopment of an historic, heritage building that will revitalise Burton's town centre.

"We are excited to be joining the other tenants in creating somewhere really special for the town."

This milestone follows the completion of the Washlands Enhancement Project - the first phase of Burton's wider regeneration.

The riverside area has been transformed with a new natural timber play space, new boardwalks and trails, and enhanced accessibility.