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BRASH, BOLD POLESTAR TARGETS TESLA
Newsweek Europe
|May 29, 2026
The Swedish battery-electric automaker is marketing its cars and company to those turning against Musk's EV giant
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Most automakers refuse to talk about their competition, considering it bad PR form. But not only is Polestar's CEO Michael Lohscheller happy to discuss the electric vehicle company run by Elon Musk, he's approved an advertising campaign that directly challenges those that drive Teslas.
The 2026 version of the campaign points out that the premium “no-nonsense” Polestars are worthy of consideration over the theatrics surrounding Teslas. For example, this year's taglines included “choose blending in,” “choose fake engine noise” and “choose plastic interiors.”
Polestar also typically offers incentives to Tesla owners who trade theirs in for one of the Swedish cars.
Cette histoire est tirée de l'édition May 29, 2026 de Newsweek Europe.
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