in-cos attracts celebs at star-studded edition

IN-cosmetics Asia delivered its most influential edition to date. This year's event attracted a star-studded mix of high-profile industry leaders, Csuite executives, celebrity guests, Asian A-listers, beauty entrepreneurs and heads of some of the world's best-known cosmetics houses.

- CHONGQING, CHINA

The 2025 edition saw record-breaking attendance, with 14,383 unique visitors, up 10% year-on-year, whilst 40% of the attendees travelled from overseas. More than 700 exhibitors from Southeast Asia, wider APAC markets including Japan, Korea and China, as well as Europe, the US and beyond participated, underscoring the show's scale and influence across the global beauty ecosystem.

Participation from major beauty heavyweights included Hou Juncheng, founder and chairman of Proya Cosmetics; Yoshiaki Okabe, corporate executive officer, chief marketing & innovation officer, Shiseido; and celebrity entrepreneurs such as Raisa Andriana, singer, songwriter and founder of Raine Beauty; Chayadhorn Kitiyadisai aka Ingu, managing director of Ing CK; and Kadek Maharani Kemala Dewi, co-founder of MS Glow.

They were joined by representatives from major global multinationals, including L'Oréal, Unilever, P&G, Pierre-Fabre and Estée Lauder; leading local powerhouses such as Srichand, Paragon, Meiyume and The Martha Tilaar Group; and trend-forward brands like Kangaroo Mommy, all coming together to connect, inspire and collaborate on shaping the future of the region's beauty ingredients industry.