THE NEW CODE OF CONSCIOUS LIVING

Gautam Seth is on a mission to take yoga in India to new heights with Atomicc Code, one mindful practice at a time

- PRATIKSHA ACHARYA

GRAZIA: The wellness industry in India has been growing rapidly, with more people embracing yoga and holistic health. How do you see Atomicc Code positioning itself in this evolving landscape?

GAUTAM SETH: Atomicc Code is uniquely positioned in India's booming wellness industry by blending spirituality with contemporary lifestyle needs. With thoughtfully designed products like incense, candles, yoga mats, and energy cleansers, it caters to the growing demand for mindful living. The brand's aesthetic and purpose-driven approach makes wellness both accessible and aspirational.

G: With global brands entering the Indian market, what sets it apart in the premium yoga essentials space?

GS: Atomicc Code emphasises craftsmanship, sustainability, and mindful design, offering more than just functional products. It curates an experience infused with authenticity and intention in every practice.