All Eyes On THIS

Meet the newest standout brands on Grazia's beauty desk

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Brand: ANTINORM

Standout Star: Bye Bye Blow Dry Leave-In Hair Cream

Why: Streamline your hectic post-shower hair routine with this multitasking cream that dries hair like a blow dryer, hydrates like a hair mask, controls frizz like a hair gel, and boosts shine like a hair serum.

Brand’s DNA: AntiNorm was founded on the belief that beauty should support our fast-paced lifestyles, not feel like another task to tick off. “I wanted to create products that fit women's pace of life, and were multifunctional, high performance, and climate conscious. We're here to challenge the industry's outdated standards of 10 step routines,” shares founder Aparna Saxena while speaking about the brand's vision.