Is Luxury for Gen Z?

The recently opened Galeries Lafayette considers the young Indian consumer vital to its India story.

- Snigdha Ahuja

Beyond the math of buying is the science of selling smart.

And, whenever a luxury player enters the Indian market, it offers a new perspective on purchasing power and behaviour of consumers and how it has evolved over the years.

Now, with the debut of the French legacy store, Galeries Lafayette situated in the historic neighbourhood of Kala Ghoda at Fort, Mumbai—the insights are waiting to land. “India has long been on the global luxury radar, and the moment feels poised for its next evolution. As the economy flourishes, so does the consumer: Discerning, confident, and deeply attuned to global sensibilities,” says Sathyajit Radhakrishnan, CEO, International Brands, Aditya Birla Fashion and Retail Ltd. that has partnered with Galeries Lafayette for the store’s India entry.