'Femininity' Is Coming for Your Feminism

In the recording studio, Allie Beth Stuckey sits on a cream sofa, her blonde hair perfectly tousled. She leans into the microphone and speaks. She's chatty and fun, interspersing the serious with the silly and, at first glance, she's just like any other podcaster. In many ways, Stuckey's entire brand is built on being a regular 'girl's girl'. Her hair is impeccably blow-dried, she hates matcha, wears floral dresses, and throws in pop culture references like she's just another millennial on group chat. Her podcast is called Relatable and that's exactly what she wants to be to her listeners. But Stuckey isn't just here to chat. She's here to convert.

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There's a new women's movement emerging; one directly reacting to all that's come before it. Those who are part of it—to varying degrees—believe that decades of feminism have harmed us and made us more miserable, and that marriage, modesty, and motherhood is the way out of our discontent. Stuckey is at the more radical end of the scale: Her podcast is unapologetically right-wing and Christian, encouraging women to lean out of all that we've been taught and let men take charge again. Many episodes involve deep dives into scripture and the promotion of 'biblical womanhood', a belief about gender norms and women's role in society drawn from interpretations of the Bible. Others centre around political discussion, often focusing on abortion, which Stuckey opposes in all circumstances. She lightens the tone with edgy and sarcastic takedowns of pop culture and discussions on parenting.

Stuckey seems to see herself as the evangelical Christian who dishes out hard truths. And "the truth is—and this is uncomfortable and unpopular to say—most of our problems in societ... are caused by premarital and extramarital sex," she said on stage to an audience of over 2,500 at the Young Women's Leadership Summit in June 2024 (an annual conference for conservatives, organised by pro-Trump organisation Turning Point USA).

Then there's fellow podcaster, 'Cuteservative' and self-professed Swiftie Alex Clark. She hosts the Turning Point-sponsored POPlitics (think: Anti-woke pop culture roundup) and Culture Apothecary, a health and wellness podcast that aims to "heal a sick culture—physically, emotionally, and spiritually."