Over Six Decades of Innovation and Resilience

Starting with the production of just 4 pairs of shoes per day, Liberty today, manufactures over 60,000 pairs a day and introduces 5,000 new designs a year

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The Indian footwear market is one of the fastest-growing segments within the retail industry, with a projected value of $90 billion by 2030, according to data analytics platform Statista. The category growth can be attributed to factors like increasing disposable incomes, urbanization, and a growing fashion-conscious population.

Traditionally dominated by unorganized players, the sector has seen a shift towards branded and organized retail in recent years. With a preference for quality, affordability, and trendiness, the market is evolving, and many Indian and global players are aiming to capture its potential.

Among these, Liberty Shoes has established itself as a key player, with over 65 years of history in footwear manufacturing. It caters to the middle-class segment, targeting the masses while striving to offer premium quality at affordable prices.

Over the years, the brand transformed from a manufacturer into a globally recognized retailer by focusing on 3Ts-thought, technology and timing.

The Liberty Shoes Story

Liberty Shoes was founded in 1954 by Dharam Pal Gupta, Purshotam Das Gupta and Rajkumar Bansal as Pal Boot House. The company's journey began with a modest shoe manufacturing unit in Karnal, Haryana, producing just four pairs of shoes per day. In 1964 the brand Liberty was born.